Here’s the good news. Inbound Marketing doesn’t cost a lot to start. In fact, you can get started for free. In the beginning, your biggest investments are research and content creation. Whether you do it yourself (time) or hire someone to do it for you (money,) there’s no getting around it.

The best part is, you can start small and scale up your marketing as your business grows. You don’t have to blow a massive budget up front with no idea whether you’ll see results. You test stuff out, see what gets traction, then scale up.