Conversion Copywriting: As Important as Thumbs
Seriously. Imagine how hard life would be without thumbs! That’s how important good copy is to your business. Can you get by without it? Yes, you can. If you’re showing the right offer to the right audience, anyone can make sales (you’d be surprised at just how many get that wrong as well.)
But GOOD COPY is the difference between $20 leads and $200 leads. The difference between a 3% conversion and a 0.1% conversion. And over the life of your business, BAD COPY can mean millions of dollars in lost sales.
3 Tips For Copy That SELLS
(I.E. DO WHAT IT'S SUPPOSED TO)
Your Copy Should Follow The Rule Of One
Your Copy Should Match Your Reader’s Stage of Awareness
(Yes, we know that’s 4 fingers)
Your Copy Should Match Your Reader’s Level of Sophistication
Conversions Or Bust!
Whenever we write copy, conversion is our priority. And the best part is, it’s all included in our service packages.
P.S. If you’ve gotten this far, I’ve got one more tip for you. This page is written using conversion copywriting, with a 150-year old formula called AIDA. Attention, Interest, Desire, Action. And if you’re wondering what the action is, look below. 😉
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- How every piece of your marketing campaign has one job and what that job is.
- What a click-worthy call to action is made of.
- Why social proof is a copywriter’s best friend.