Market Research for the 2017 Sharjah International Book Fair
Brief
Sharjah International Book Fair, a subsidiary of the Sharjah Book Authority launched by the Emiri Decree of His Highness Sheikh Dr. Sultan bin Mohammed Al Qasimi, is one of the largest book fairs in the world and the most prestigious in the Arab world. SBA needs better insights from the TG to execute this year old event in a better way to connect and understand the visitors. Traditional Market Research was the only aid.
Marketing Insight
People respond to great offers and greater cause if targeted to the right audience.
Execution
We promoted a true cause and great offer (iPhone 7) to the right audience on various online platforms targeting the true audience of the Sharjah International Book Fair.
Conclusion
We applied the potential of digital marketing to save huge budget for Sharjah Book Authority which will now be used for other noble purposes. Results and market insights have better clarity than the traditional result as it was targeted to the right TG. Brief asked for 400 survey in a month. We got 3000+ response in a weeks time.
