LEAD GENERATION - REAL ESTATE

Damac Properties

2000+ High Net-Worth Leads Per Month

Damac Properties wanted to promote Dubai as a safe investment choice in European and African countries with many high net-worth (HNI) individuals.

This was our first time working with Damac, so they gave us a small test budget. The results we got them were so impressive, we ended up managing 20 million Dirhams in ad spend over 2 years.

Campaign Results
  • 2,000+ leads per month
  • 250 campaigns launched
  • 33 countries
  • 10 languages
  • Damac opened a new department to handle demand

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How We Did It

We profiled HNI’s in countries chosen by Damac. Then, we created educational landing pages to promote Dubai and the U.A.E.  as the most lucrative destination for property investment.

We used an omni-channel approach to promote interest and attendance for Damac’s roadshows and brand awareness events:

  • Search Ads
  • Display Ads
  • SMS Broadcasts
  • Email Broadcasts
  • Social Media Marketing

And Damac would continuously grow its database of leads as a result.

A methodical approach to media planning helped us distribute Damac’s media budget effectively across:

  • Marketing Channels
  • Ad Networks
  • Countries
  • Languages
  • Campaigns

This helped us track and analyze campaign performance, and accurately attribute the results we delivered.

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