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Juma Al Majid working with UBRIK Increase Leads by 216%

By implementing an Inbound marketing methodology through a combination of content marketing and paid ads Ubrik Media took Juma Al Majid Office equipment – Konica Minolta from barely any online leads to dozens of qualified leads a month.

0 %
Website Traffic Increase
0 %
Lead Increase
+ 2
Highy Ticket Sales
12
in just weeks

Background

Juma Al Majid Office Equipment division is the sole distributor for Konica Minolta in the UAE. They have being actively advertising themselves on newspaper, magazines & yellow pages with diminishing to no results. 

The Problem

Rakesh KP, the General Manager of the division was looking and open to explore ways to generate consistent enquires for his sales team.

They knew having a strong online presence and doing B2B digital marketing and is the way forward, but lacked a proven marketing model or the expertise to execute.

Our Process

We have followed a 5 Step Process to win at B2B Digital Marketing for Juma Al Majid Office Equipments (JUMA).

STEP 1 - IDENTIFY ‘BUYER PAIN’ & ONLINE BEHAVIOR

We get key stakeholders – sales, product, management – in a room and grill them on every last detail. Their insights are turned into a detailed Buyer Persona document describing their primary persona and 1 to 2 secondary personas.

“A buyer persona is a semi-fictional representation of your ideal customer based on market research and real data about your existing customers.”

Hubspot logo

STEP 2 - DEVELOP DIGITAL MESSAGING & CONTENT

Using the insights from the buyer persona, we have a good idea of the kind of content they’ll be interested in reading.

We also use keyword research to identify topics worth writing about according to the following criteria:

  • Relevant to the buyer personas
  • Likely to achieve the company’s business goals
  • Enough people want to read about the topic
  • Not a lot of competition in terms of search listings

Marketing Mix

STEP 3 - CREATING USER EXPERIENCE FOR LEAD CAPTURE (Conversion Path Building)

Here we create a conversion path for incoming website traffic to turn into leads. This is done by tweaking online assets to increase conversion rates across the board. 

Key activities include:

  • Inserting Call-to-actions (CTAs)
  • Creating Landing Pages 
  • Thank-you Pages
  • Email Marketing & Automation

 

STEP 4 - PROMOTE CONTENT TO GENERATE LEADS

By now we have great content and great user-experience, so at this step it about getting the content (videos, blogs, infographic, guides…etc) in front of your target buyer persona.

So used search, social media & online ads for generating awareness & influencing consideration.

STEP 5 - TRACK PERFORMANCE

Here we have build a Business & Marketing Dashboard using Hubspot that shows exactly what is working and contributing to the revenue. 

This is also used by the sales team managing their leads and maintaining their sales pipelines, thus allowing us to track holistic performance for optimization.

hubspot-dashboard

The Marketing Approach They Always Wanted

Now Juma Al Majid has inbound system in place to educate, engage and sell their offerings to their target audience.

They say that Ubrik has Digitally Transformed their sales & marketing functions from barely any online leads to dozens of qualified leads a month on month.

 

We decided to shift to B2B Digital Marketing with UBRIK, and we found the results were fantastic!

-Rakesh KP, General Manager , Juma Al Majid Group