Brand Awareness for a Majid Al Futtaim Project
Brief
UBRIK was tasked with creating brand awareness and generating inquiries to prospect buyers for Majid Al Futtaim properties’ latest project: Al Zahia – Sharjah’s first gated community project.
Execution
We ran a holistic 60 day campaign across print, radio and online. The newspaper and radio kicked off the launch and a parallel running digital ads across search engines & web banners covered the TG well.
Conclusion
The campaign had a tracking mechanism and website landing page, which helped collect user information for sales teams to pursue further. This campaign brought over 17 thousand leads in 60 days.
