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Brand Awareness for a Majid Al Futtaim Project

Brief

UBRIK was tasked with creating brand awareness and generating inquiries to prospect buyers for Majid Al Futtaim properties’ latest project: Al Zahia – Sharjah’s first gated community project.

Execution

We ran a holistic 60 day campaign across print, radio and online. The newspaper and radio kicked off the launch and a parallel running digital ads across search engines & web banners covered the TG well.

Conclusion

The campaign had a tracking mechanism and website landing page, which helped collect user information for sales teams to pursue further. This campaign brought over 17 thousand leads in 60 days.

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