LEAD GENERATION - HIGHER EDUCATION
Abu Dhabi University
1200+ Qualified Leads Per Month
Abu Dhabi University (ADU) needed a boost to their online presence. They needed to target a number of specific audiences and promote their new student intakes and their Dubai campus.
The university is well known in the United Arab Emirates. So we switched their digital advertising from brand awareness campaigns to lead generation. This objective allowed us more flexibility in the ad networks we used, and we were not limited to only social media search or social media advertising.
Campaign Results
- 1200 qualified leads delivered per month
- 45 Million+ Targeted ad impressions
- 14% Full video engagement rate
- 200K+ Web visits per campaign
- Massive boost for ADU’s brand awareness
How We Did It
We started with the basics. Customized landing pages for each targeted audience. People who saw ADU’s ads would not be directed to a generic landing page. This gave readers the feel of a personalized experience. For example, messaging focused on faculty and courses.
We used high-quality videos to capture audience attention on social media. And experimented with the latest ad formats to bring in previously untapped web traffic.
We also number of advanced techniques like cross-platform retargeting, audience nurturing content on social media, and CRM targeting. The idea was to position ADU as a thought leader in the minds of prospective students and their parents.
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