LEAD GENERATION - HIGHER EDUCATION

Abu Dhabi University

1200+ Qualified Leads Per Month

Abu Dhabi University (ADU) needed a boost to their online presence. They needed to target a number of specific audiences and promote their new student intakes and their Dubai campus.

The university is well known in the United Arab Emirates. So we switched their digital advertising from brand awareness campaigns to lead generation. This objective allowed us more flexibility in the ad networks we used, and we were not limited to only social media search or social media advertising.

Campaign Results
  • 1200 qualified leads delivered per month
  • 45 Million+ Targeted ad impressions
  • 14% Full video engagement rate
  • 200K+ Web visits per campaign
  • Massive boost for ADU’s brand awareness
Ubrik generated 1200 leads per month for abu dhabi university

How We Did It

We prioritized Arabic messaging in Abu Dhabi and Al Ain. When the universities Dubai campus opened, we ran two campaigns. One brand-building campaign to highlight the university’s potential. One lead generation. ADU’s ad accounts had built up audience data over a number of years. So retargeting ads played a big role in putting the brand in front of people who previously engaged with them.

We started with the basics. Customized landing pages for each targeted audience. People who saw ADU’s ads would not be directed to a generic landing page. This gave readers the feel of a personalized experience. For example, messaging focused on faculty and courses.

We used high-quality videos to capture audience attention on social media. And experimented with the latest ad formats to bring in previously untapped web traffic.

We also number of advanced techniques like cross-platform retargeting, audience nurturing content on social media, and CRM targeting. The idea was to position ADU as a thought leader in the minds of prospective students and their parents.

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