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Abbott Diabetes Care

Digital Media and Strategic Digital Marketing Consulting

Brief

Abbott Diabetes care is taking a bold approach to launch their new revolutionary product FreeStyle Libre from a pharmacy driven model to a direct consumer model. Abbott was looking for an agency that can enable them to go digital in UAE, Saudi Arabia, Kuwait, Bahrain and Qatar.

Abbott Diabetes Care

Execution

The entire digital journey was coordinated and planed into three phases which focused on building awareness’s, capturing customer data, nurturing the sales and retaining them through various digital & social media strategy.

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