A lot of people in the U.A.E. love to talk about entrepreneurship and innovation. Very few have actually done it. Of the few who have done it, fewer still are…
Danish Farhan and I share very similar journeys. We’ve lived all our lives in the U.A.E. and have seen its transformation before our eyes. There’s a certain shared understanding when…
Welcome to season 2 of the Digital Disruptors podcast! In this episode, I’m joined by food blogger, influencer, public speaker, and media personality Naomi D’Souza. (@naomi_dsouza)
Intake benchmarks are always higher than last year’s, and you keep missing out on them. The last paid lead generation initiative drained your budget with less or low-quality leads. Sounds familiar? Maybe it’s time to reconsider your…
Does social media impact search engine optimization? While most of you will say no, let’s put some thought in to it. 🤔 You write a great piece of content and promote it…
Remember Chewbacca Mom? The live broadcast outside of a Kohl’s department store? That video has garnered 174 Million Views and 3 Million likes. What about the Buzzfeed video where they…
Ever feel like you’re doing everything you can to improve your conversion rate, but people just aren’t buying? You’re following all the best practices, like having a single call-to-action and using…
It’s vital for leaders, managers and all employers, in general, to be able to give constructive criticism. People are going to make mistakes. Favorably correcting them and showing how to…
Since it first emerged as a distinct business and management phenomenon, marketing has evolved significantly with new types of marketing to address changing trends in the market. This is probably…
Choosing whether your business should follow a flexible or a rigid marketing strategy is always a major concern when trying to decide the best marketing plan example that will work…