Here’s the thing. People buy from people they know, like, and TRUST. We’ve heard this so many times in different context, different versions. But I’m going to show you today how we implemented trust-based marketing in our business.
Here is some context about us to help understand the example…
^^ That’s me, Monash Unny, founder of Ubrik Media.
Ubrik Media is an Digital Agency – where we help businesses grow their bottom line by leveraging content, media, and marketing automation.
Now, to our example:
One industry we specialize in is higher education. Some our clients are the biggest universities in the UAE. We primarily deal with their marketing department.
In universities, these marketers usually fall into the 25 to 35 age bracket, and they target potential students who are in the 15 to 18 age bracket.
Edu-Marketer | Age – 25 to 35
Comfortable using Facebook, Instagram, WhatsApp, etc.
Prospective Student | Age – 15 to 18 age
Choice Social platforms – Snapchat
The marketers will spend their time on Facebook, for example, but their target audience spends most of their time on Snapchat.
When we talk to these Edu-Marketers, we saw this pattern repeating at most universities.
Edu-Marketers find it hard to use Snapchat as the business tool to grow their university intakes.
So, here’s what we did:
We made a Snapchat guide for marketers who want to use the platform to attract potential students.
It was not easy to do.
We had to interview the best universities on how they’re using Snapchat.
Who handles the account, what types or content they create, how they use custom filters, and so on.
We put this all together in a PDF and we promoted it to our target audience:
The marketing managers and directors of universities.
It was a lot of work, but it did pay off.
This is what we did to gain the TRUST of OUR potential prospects – marketing managers in the university.
So, the more you understand your customer…
The more you understand how he describes his pain in his own words…
The better you’re able to give him a solution to relieve that pain.
This is how you build TRUST and the more often you do it, you become LIKEABLE.
It’s exactly what we use at Ubrik to market ourselves.
This is Trust-based Marketing.
It has many names and you’ve probably heard of it before.
It’s called “Being the Authority” in the marketplace, being a “Thought Leader”…etc.
These are the different forms of you putting this into action.
If you think about it, trust is actually the past, present, and future of marketing.
It’s one of the fundamentals that every good marketer lives by.
Thank you for reading/watching, and I hope you enjoyed the content.
How do you incorporate Trust-based Marketing in your business?
Do you have any examples where a customer bought from you after you built up trust with them?
Let me know in the comments.
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