Atlas Copco was founded in 1873, is based in Stockholm, Sweden. The Atlas Copco Group is a world-leading provider of sustainable productivity solutions. The Group serves customers in more than 180 countries with products and services focused on productivity, energy efficiency, safety and ergonomics.
Atlas Copco in the Middle East handles the sales, service and marketing of air compressors, industrial gas generators, expanders, air dryers and filters, compressor parts & service and vacuum pumps; and more.
UBRIK conducted an On-boarding session with Atlas Copco. This session was crucial to ensure UBRIK aggregated the right set of business objectives, core competitors, current marketing and sales process, and product overview.
Atlas Copco’s primary businesses objective was and is to grow its business revenue, digitally.
Historically, Atlas Copco acquired leads via events, tradeshows, referrals among others. By partnering with UBRIK, Atlas Copco is looking to digitally transform their marketing capabilities.
UBRIK conducted a Buyer Persona Workshop for Atlas Copco with stakeholders who are in direct communication with customers and identified four crucial buyer personas:
Curious Tom – Procurement
Informative Mahan – Engineering
Optimize Benson – Maintenance
Prestige Musk – GM
When UBRIK had an understanding of the challenges and goals for the customers of Atlas Copco, UBRIK built an elaborate Competitive Analysis across the plethora of marketing:
UBRIK derived a personalized, informed Marketing Strategy on the core principles of OKRs:
A 90-day Action Plan cycle was derived from the Marketing Strategy and UBRIK kick-started execution for Atlas Copco across:
UBRIK set the very first month of core optimizations. Our primary focus was to improve and enhance the campaigns, scale campaigns that were performing well and optimize those that required improvements. As a result, for the first quarter, Atlas Copco met their business objectives across the spectrum.
Although UBRIK started with a fairly broad goal, we were able to introduce new concepts to increase lead generation and improve association with Atlas Copco. Not only did we achieve this from our Inbound Strategy, but we were also able to capitalize on this through all channels.
Traffic for SEO through blogs and improvements as part of CRO on the website is at early stages of delivering results, starting to deliver impressions and clicks on Google Search.
In Google Ads, since UBRIK started running the Google campaigns, we
Increase In Leads
Leads To Closures Rate
Increase In Web Traffic
Average Cost Per Click
Atlas Copco’s first step towards Digital Transformation with a single product line has proven fruit, which has led to further initiatives from their side which encompasses:
With success in the UAE, Atlas Copco is also looking to increase the Digital capabilities across the Middle East region.
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